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  1. #1
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    Default Newsweek's Top "Green" Companies Anything but Green

    How wrong can Newsweek be in its list of America's 10 Greenest Companies? 100% Wrong!

    Calling IBM, HP, Apple and Dell "Green" companies is a huge stretch of the imagination. Newsweek (now part of the Daily Beast) absolutely misunderstands what a green company is.

    If you look at the definition of green jobs by the US Bureau of Labor & Statistics, the Newsweek companies qualify in category "B" (Jobs in which workers' duties involve making their establishment's production processes more environmentally friendly or use fewer natural resources).

    Yes, the Newsweek companies have green jobs, but how many? Their number is so tiny compared to the total number of their employees that it's just a joke to call these companies green.

    But, please, don't get me wrong, I applaud the effort of these companies to reduce their carbon footprint and negative effect on the environment, and I think every company in the world should be doing that.

    Newsweek probably gets much more attention talking about IBM, HP, Nokia, Dell and Google than talking about largely unknown true green companies. Who's heard of Vestas, First Solar, SunEdison or Locus Technologies? And, unfortunately, the only green company everybody has heard about is the failed Solyndra.

    True "Green" companies employ more than 50% of their employees, or get more than 50% of their revenues in activities that produce goods or provide services that benefit the environment or conserve natural resources. So examples of what I call "true" green companies include renewable energy producers, and manufacturers of renewable energy equipment (e.g. solar panels and wind turbines), battery technology companies, all-electric vehicle manufacturers.

    The Green Job Bank has a database of about 600 green companies in many categories (not only renewable energy, but green building and clean transportation among many others), so you can peruse the list and see the difference for yourself. You can also see the list of our top employers with the most green jobs.

    See also our own definition of a green job.

  2. #2
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    All corporations are at first driven by their debts to expand their business to attract as many customers as possible. Then, if they're successful, greed drives them to pay their CEOs big salaries and bonuses, and more people invest when they see the corporation grow. Everyhing would be fine if only the Earth could grow right along with them -- but it's not. Instead it's slowly shrinking with each volcano and earthquake and each ton of coal, oil, natural gas and all the other minerals they dig up 24 hours a day, 365 days a year all around the World. So, how many people and how much industrial expansion can the Earth maintain before its life-support systems collapse and all the species go extinct? I think we will soon find out.

  3. #3
    Val
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    I agree, guru, that those companies are hardly green. In perusing your site, some of them didn't seen really green either (transmission line inspector? Hey, the grid itself isn't green). I agree that companies have to have a small footprint, and zero is what to strive for, including the footprints of employees and suppliers/distributors.
    To me, sales in green industries that have excessive markup of products is not green. 10-20% is one thing, but more is typical greed, and greed, with over-breeding, and stupidity, is what is ruining our biosphere to the point of needing many thousands of years to replenish and repair itself, even with human help.

  4. #4
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    A living planet can die. Mars once had running rivers and probably life; but it was sruck by a large comet that carved out that gigantic canyon we see from space, knocked it off its solar orbit, and burned away everything else, leaving the dead planet we see today. So, the Earth too can die if we humans go right on growing our industrial economy everywhere and dumping our waste in land, sea and air. People, technology and prosperity can be good, but too much of any good thing turns it bad, and that's happening now around the World as the population grows to 7 billion and counting.

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