WASHINGTON, March 24, 2009 /PRNewswire-USNewswire via COMTEX/ ----Green Seal Inc. and EnviroMedia Social Marketing, with over 32 years experience in the environmental field, presented research today at the National Press Club on global warming and green buying.
Presenting the research were sustainability leaders Dr. Arthur Weissman, President/CEO, Green Seal Inc., Kevin Tuerff, Principal/President, EnviroMedia Social Marketing and Linda Chipperfield, V.P., Marketing/Outreach of Green Seal Inc.
Overall, just 3 percent of the public does not believe climate change exists. 52 percent of Americans believe climate change is caused by human activities. Twenty-nine percent believe climate change is occurring naturally, and 15 percent say climate change needs to be scientifically proven. And more than any other age group, 64 percent of 18- to 34-year-olds--an estimated audience of 76 million people-- believe global warming is caused by human activities revealing a clear generation gap.
82 percent of consumers (four out of five) say they are still buying green products and services today--which sometimes cost more--even in the midst of a U.S. recession.
Half of the 1,000 people surveyed say they are buying just as many green products now as before the economic downturn, while 19 percent say they are buying more green products. Fourteen percent say they are buying fewer environmentally green products.
Other key findings in the new research conducted by telephone in a random-digit-dial sample:....






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